R2Net (conceived as "Rough Diamonds to Internet") is the parent company of James Allen (www.jamesallen.com), one of the fastest growing online marketplace for engagement rings and loose diamonds, and Dmarket, an emerging business-to-business (B2B) diamond marketplace for wholesalers.

With a curated selection of nearly 150,000 conflict-free, fully certified loose diamonds and hundreds of ring settings, www.jamesallen.com allows consumers to design or customize their own personalized jewelry pieces.